Thursday, 9 February 2012
Amazon, Amazon Everywhere
Hello world. As unpleasant as it is to crow, I’d just like to bring your attention to (in case you’ve missed it) the news/ rumour that Amazon are going to branch out into physical stores. Are you ready for the crowing? Here goes… I told you so!
For reference, please see my insightful Casandra-esque blog piece from August 2010 http://polarispublishing.blogspot.com/2011/08/rise-of-ebooks.html
And here is the New York Times’ take on it:
Sticking to Amazon (as the title of this post suggests we ought), the other piece of big news is that they have launched an e-commerce site in
– Junglee.com. For the time being, Junglee does not sell anything directly to the customer, rather it is a central marketplace that guides shoppers to sellers’ individual websites (it should be noted that Amazon is one of these). India
So the alternative solution, you would imagine, would be through eBooks. But again there are snags – from poor internet bandwidth to promotion and, most crucially, a dearth of reliable and prominent retailers. What is most interesting to note is that Junglee sell Kindles, but does not (yet) list Kindle eBooks. When that position changes and the eBook market becomes viably accessible through Amazon’s existing central online distribution channels, then the issues over reaching the Indian market will suddenly alter dramatically. There will still be issues over bandwidth and promotion, but those are issues that can be tackled once market access has been gained – and Amazon are the most likely to achieve that and achieve it well. My eyes – and those of the rest of the publishing industry – are peeled.